Halloween candy became quite popular around the turn of the 20th century. Hershey's Milk Chocolate bar was first produced in 1900, with Hershey's Kisses following seven years later. Chocolate was previously considered a luxury item rarely consumed by the average American, but Hershey's chocolate factory in Pennsylvania allowed the chocolate to be mass produced for significantly cheaper prices. An advertisement from 1906 in the New York Times boasted of homemade buttercups, caramels and Waldorf Chocolates for 25 cents per pound, or about $7 today.
Although candy companies produced candy such as the Milky Way bar and Snickers bar in the 1920s and early 1930s, candy was not yet the definitive Halloween treat it is today. Sugar became more affordable around this time, which made candy cheaper to produce, but trick-or-treating often involved the distribution of cookies, fruit, nuts and even toys and money.
Organized trick-or-treating grew in the 1930s partially in response to dangerous pranks on Halloween during the Great Depression, but this was suddenly halted when World War II broke out. Sugar rationing meant that only a few had access to candy, so people needed to get creative with Halloween food traditions. In the 1950s, candy manufacturers promoted their delectable goods for Halloween, especially during the height of the baby boom.Halloween candy takes off
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